* Apple will launch new products on May 7 in an online event, according to invites sent to the media on Tuesday.
* The company is expected to release new iPads after no new models were announced in 2023.
* Millions of people tune in to watch Apple’s launch events live, representing a critical marketing channel for the company.
Apple is slated to unveil its latest products on May 7 through an online presentation, as revealed by invitations dispatched to media outlets on Tuesday.
The event, carrying the theme "Set free," will be streamed live on Apple's official website at 10 a.m. Eastern time. Traditionally, the company's launch events are pre-recorded affairs.
Anticipation surrounds the anticipated launch of new iPads, following a hiatus in 2023 without any new models being introduced. The invitation imagery prominently features the Apple Pencil, the stylus accessory for iPads. Analysts and reports suggest that Apple may introduce enhancements to its premium iPad Pro lineup, along with a larger iteration of the iPad Air.
During the spring season, Apple often unveils new color options for iPhones, Apple Watches, and accessories. The last springtime launch event was held in March 2022, where the latest iteration of the iPad Air was unveiled alongside a budget-friendly iPhone.
Apple's live launch events draw in millions of viewers, serving as a crucial marketing platform for the tech giant.
Furthermore, Apple is anticipated to make substantial announcements in the realm of artificial intelligence later this year, possibly during its Worldwide Developers Conference scheduled for June.
