This groundbreaking 10-year alliance ensures Raw's availability on the streaming service in key regions, including the United States, Canada, United Kingdom, and Latin America, as per the joint announcement by the involved entities.
Netflix will also exclusively broadcast all WWE shows and specials, such as SmackDown, along with pay-per-view live events including WrestleMania and Royal Rumble, outside the U.S.
During premarket trading, Netflix's shares climbed by 3%, while TKO Group, WWE's parent company, experienced an impressive surge of nearly 16%.
Netflix has been actively venturing into live events in recent times, securing rights to events like a tennis match between Rafael Nadal and Carlos Alcaraz and streaming a celebrity golf tournament in November featuring Formula One drivers and golfers.
This agreement signifies a significant departure for WWE, as Raw, which premiered in 1993 and boasts 1,600 episodes, transitions away from traditional linear television for the first time in its history.
Last year, WWE merged with Endeavour Group, the parent company of UFC, to create TKO Group Holdings, resulting in a powerhouse in the realms of wrestling and entertainment, with a valuation of $21 billion.
