(Marketing Tech News) -- The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these platforms are fantastic for growth, every small advertiser and independent agency will reach a plateau. A place of no return, where your growth slows, and your customer acquisition costs keep rising. This is the point when it’s time to look outside of the walls and start to think about the open web.
Addressing the Walled Garden Challenge
Quantcast is leading the charge to address these challenges by offering a platform that promotes growth outside the walled gardens. Our DSP reaches audiences on the open web when they are most receptive to your message. This drives up conversions and drives down customer acquisition costs. By harnessing our proprietary live data set combined with advanced AI, we enable advertisers to reach their target audiences across all browsers, including cookieless environments, and through various channels such as audio, DOOH, display, video, in-app, and CTV. This omnichannel approach ensures brands can deliver their messages across the marketing funnel to their desired audience, wherever they are. Quantcast is built differently—we are not confined by the limitations of walled gardens. For example, Crowd Louder Media, wanting to diversify their media spend away from walled gardens, saw performance improve with every campaign they shifted to Quantcast and spent 61% less.
With 57% of consumers spending their time outside of the walled gardens, Quantcast has made it our mission to solve the addressability gap. With its state-of-the-art approach to understanding audiences, the Quantcast Advertising Platform empowers marketers to access cookieless inventory and reap the benefits with lower costs, enhanced performance, and less competition. PMG used Quantcast’s lookalike audience modelling to find consumers similar to users already visiting The Container Store’s website, resulting in 37% more purchases.
The Must-Have DSP for Small Advertisers and Independent Agencies
Our target customers are smaller advertisers and independent agencies looking to maximise their reach and performance in an open and transparent environment. We’re helping agencies and brands remove barriers by providing a user-friendly and familiar platform that will drive up your growth and drive down your customer acquisition cost.
Visit Quantcast at DMWF booth #70 for delicious hot pancakes and a chance to chat about how we can help take your advertising to the next level. DMWF will be taking place on 26-27 November at RAI Amsterdam – see you there!
